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Even if you did not see the movie, "Field of Dreams", you
have heard the phrase, "If you build it, they will come." Many people seem to
believe that this applies to Web sites. Unfortunately, these people are in for a rude
awakening. This is doubly unfortunate when it is a Parish Web site that has been
created... only to become a victim of internet entropy.
All of the tactics discussed in this article are easy enough that virtually anyone can
do them. They do not take a programmer, Web designer, or require a background in
IT. Any of them can be accomplished with nothing more than a little time and a
touch of tenacity.
It is critical, when promoting a Parish Web site, that you do not forget the low-tech
promotion and marketing techniques, especially when you are trying to tap into your own
Parishioners!
Read the whole thing:
<http://www.ParishWebmaster.com/promoting/easystuff_20010817.htm>
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